On our radar this week is Pins to Kill, a new athleisure brand out of Melbourne that has set out with an awesome mission: to inspire the next generation of dream chasers, one adventure-seeker at a time.
Launching February 2nd (Australia time, so Monday afternoon for those of you in the US!), Pins to Kill offers the ability to fully customize the print of your leggings, allowing you to upload a photo, design or artwork and create your own inspired pair. Or, if you'd prefer, you can choose from any of the brand’s existing artwork like bold animal prints or geometric inspired patterns.
An existing online community of brand ambassadors consisting of surfers, athletes, ballerinas and adventure-seeking women have already embraced the brand on social media.